Identify the driving forces for change in the industry.

Driving forces for change in the industry are enlisted below -

• Internet and the e-commerce opportunities and threats,
• Increasing globalization of the industry,
• Changes in buyers and their way of buying,
• Thechnological change,
• Defussion of technical know how accross more companies and countries,
• Change in cost and efficiency,
• Changing societal concerns, attitudes and lifestyles,
• Change in regulations, 
• Reduction in uncertainty and business risks.

The above mentioned factors are considered to be the driving forces for change in the industry.